I was experimenting typographical questions with this example which is a book about being left-handed. I took that subject from an ironical point of view. The aspects of the left-handed problems are visualized. I made an obvious graphical solution: I used the ‘visual flow’ method, which leads the reader’s eye. But the path is a ‘left-handed’ path so the booklet is ‘backward paged’, you have to list it through in a left-right direction.

The branding stationeries of the Left-Handed Year 2010.